"Take the Paper out of Paperwork"
Tying two key visual elements paper origami and animals - to illustrate how organizations globally should be using paper for creativity and using Ai & automation for traditional paper processes. The campaign uses the animal kingdom as an extension of our previous campaign that launched in early 2021 ‘Aim for Impact’. Celebrating the animals' natural instincts to – survive, adapt, thrive, and transform. Instincts that are relevant to the modern business world.
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